Google Ads audit
For accounts that spend but don’t sell, or stopped growing.
- Wasted spend and search terms
- Bidding, structure and match types
- Conversion tracking you can trust
- Also for Microsoft Ads and Meta
- WordPress and WooCommerce
- Fast static sites on Astro
- Hosting, DNS and email
- Speed and security
One person does both
- Google and Microsoft Ads
- Meta ads
- GA4 and Tag Manager tracking
- SEO that holds up
I build websites and online stores, then run the ads that bring them customers.
I’m Nenad Motika. I’ve been building for the web for 26 years and running Google Ads for 14, with monthly budgets up to $450,000. You deal with me from first email to final invoice. Nothing gets handed to a subcontractor.
Not sure what’s wrong? Start with an audit.
A fixed price agreed up front, a written report in plain English, and a list of fixes ranked by what they’ll earn or save you. The report is yours to keep, whether I do the work afterwards or someone else does.
SEO and speed audit
For sites that rank below competitors or load slowly.
- Indexing, sitemaps and Search Console
- Core Web Vitals and page weight
- Titles, content gaps and schema
- Duplicate and thin pages
WordPress and hosting audit
For sites you inherited, or that nobody fully understands any more.
- Who has access, and who shouldn’t
- Plugins, updates and backups
- Hosting, DNS and email setup
- Security hardening and spam
What I do after that
Build
Business websites and online stores that load fast and are easy for you to edit. WordPress and WooCommerce when you need a shop and a familiar admin, Astro static sites when you need speed and hundreds of pages from one data source. Product feeds, configurators and quote forms built to your process.
WordPress, WooCommerce, Elementor, Astro, PHP, Python, payment gateways, supplier feeds
Bring customers
Google Ads, Microsoft Ads and Meta campaigns run against real profit, not clicks. Tracking comes first: if GA4 and Tag Manager don’t report sales correctly, nothing else can be judged. Then on-site SEO, so paid traffic isn’t the only traffic.
Google Ads, Microsoft Ads, Meta ads, GA4, Google Tag Manager, Search Console
Keep it running
Updates, backups, uptime, speed and security for sites already live, billed by the hour or as a monthly plan. I spent eight years as CTO of a web development and hosting company, so DNS, email delivery and server problems are familiar ground.
Cloudflare, LiteSpeed, DNS and email (SPF, DKIM, DMARC), image optimisation
Two projects that show how I work
250+product websites in one network
One distributor, hundreds of focused stores
A US promotional products distributor sold everything from a single catalog. I split the range into a network of focused sites, each for one product type, built from a shared pipeline and kept in sync with supplier feeds. Conversion rates beat the single catalog, rankings improved, and cost per click on their ads stayed stable as the network grew. I still run it.
$350Ka month in profitable Google Ads spend, up from $30K
Scaling a consumer brand’s ads
I took over the Google Ads account of a premium consumer goods brand at about $30,000 a month and grew it to $350,000 a month while it stayed profitable, with seasonal peaks above $450,000 around Black Friday and Valentine’s Day.
- 26 years building websites, the first in 1998
- 14 years in Google Ads, certified in Search, Display and Analytics
- 8 years as CTO of a web development and hosting company
- 8 years running Meta ads, 7 in Microsoft Ads
- Website & Store since 2012, working with US and UK clients
- Solo practice: no account managers, no subcontractors
How working together goes
You email me
Send the site address and what you want to change. I reply within one working day.
I look first
A short review or a paid audit, so the quote rests on what’s really there.
Fixed scope
You get a written scope and price before any work starts. No surprises on the invoice.
I do the work
Regular updates while it runs, then handover with access and notes you keep.
What clients say
If you are looking for a web developer who only wants to take your money, then this isn’t the right guy. If you want someone who is interested in the development of your business by implementing smart marketing techniques, and great web design, and cares about the success of your business, then this is the right place.
He created 4 websites for my companies. He went above and beyond and is still to this day helping me. If you are looking for someone to create a custom website and handle the coding, Nenad is your man.
My list of requirements is always accomplished down to the last detail and the work is done in a timely and very professional manner. Any questions that come up during the implementation are handled quickly and thoroughly.
He is extremely professional, timely, responds super quickly, fair priced, patient in answering many questions. He responded right away, took all the stress and worry out of the process and I love the website that we created.
Tell me what you’re working on
No forms and no sales calls to book. Email goes straight to me, and I reply within one working day. I’m in Zagreb (Central European Time), so my working day overlaps the whole UK working day and US East Coast mornings.
hello@websiteand.storeA useful first email has
- Your website address
- What you want built, fixed or improved
- Your timeline, and a rough budget if you have one
- For ads work, your monthly spend
Prefer to hire through a platform? I’m also on Upwork.